FigureRX Media Watch - March 2008
Muscle & Fitness Magazine
Cover Model Stan McQuay
Total Number of Pages = 282
Total Advertising Pages = 158 (56 percent)
Total Female Content = 21 pages (7.5 percent)
(includes 14 pages of articles and 7 pages of ads)
Weider AMI Muscle and Fitness Magazine March 2008 Issue Review
FigureRX Best:
Page 143 - VPX's ads launching Redline Power Rush are genius, and the product itself is a direct trump on infomercial product Five Hour Energy. Campaigns like this will go a long way toward helping VPX fend off Endorush.
Page 185 - FAME figure champion
Stephanie Strong in military gear for the CON-CRET advertisement. Check out their booth at the Arnold.
Page 218 - An off-season feature on amateur figure athlete
Brandy Leaver, who won the 2007 NPC Stingray Classic in Hawaii. This high school wrestler is also Stan McQuay's girlfriend, creating a neat tie-in to the cover.
Page 244 - Pro figure superstar
Jessica Paxson-Putnam is half of one of the best signings in Weider history, and she is a tremendous example in so many ways. Anything Jessica does looks great, and in this article she trains delts and provides info on her start in figure.
FigureRX Stay Away:
Page 122 - Wrestling rug burn meets cage MMA in a feature on Kimbo Slice. Somebody introduce this guy to Patriots owner Robert Kraft so he can get a Gillette.
Page 150 - We understand the trend toward multi-page scientific ads but Lipodrene goes too far with a full ten pages. Although the Thermo Ephedra Extract does look promising.
Weider AMI Flex Magazine March 2008 Issue Review
