Product Watch - Odwalla Launches TRUVIA-Sweetened Beverages

Mojito Mambo and Pomegranate Strawberry are the first two flavors.

Odwalla is a well known producer of pre-packaged and ready-made protein shakes popular with bodybuilders.

January 4, 2008

Odwalla, Inc., has introduced two new reduced-calorie juice drinks, which contain TRUVIA, a natural, zero-calorie sweetener developed by Cargill and The Coca-Cola Company using rebiana, derived from the stevia leaf.

Mojito Mambo and Pomegranate Strawberry contain 50% of the Daily Value of vitamins C and E, as well as 50 calories per 8-oz. serving. The products are sweetened with a combination of TRUVIA natural sweetener, organic evaporated cane juice and fruit juices.

“In the Odwalla tradition, flavor comes first, and Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry are delicious, refreshing juice drinks,” said Chris Brandt, vice president of marketing. “In addition, they offer 50 calories per 8-oz. serving and excellent antioxidant power.”

Source:  Nutraceuticals World