Bodybuilding Weekly: Product Watch - Odwalla Launches TRUVIA-Sweetened Beverages

Product Watch - Odwalla Launches TRUVIA-Sweetened Beverages
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Hardbodies News on 04 January, 2009 04:51:00
 
January 4, 2008
Odwalla, Inc., has introduced two new reduced-calorie juice drinks, which
contain TRUVIA, a natural, zero-calorie sweetener developed by Cargill and The
Coca-Cola Company using rebiana, derived from the stevia leaf.
Mojito Mambo and Pomegranate Strawberry contain 50% of the Daily Value of
vitamins C and E, as well as 50 calories per 8-oz. serving. The products are
sweetened with a combination of TRUVIA natural sweetener, organic evaporated
cane juice and fruit juices.
“In the Odwalla tradition, flavor comes first, and Odwalla Mojito Mambo and
Odwalla Pomegranate Strawberry are delicious, refreshing juice drinks,” said
Chris Brandt, vice president of marketing. “In addition, they offer 50
calories per 8-oz. serving and excellent antioxidant power.”The Odwalla Mojito
Mambo and Odwalla Pomegranate Strawberry juice drinks hit store shelves in
December. The Sprite Green will be launched in two U.S. cities this month, with
a broader roll-out planned for early 2009.
Source:  Nutraceuticals World